News Summary
In Tampa Bay, local artist Archie Perleberg combines traditional postcard design with augmented reality, creating interactive ‘living cards’. His company, AR Design Group, enhances postcards, stickers, and magnets with digital content, allowing users to engage with local wildlife and landmarks through their smartphones. Available in various retail locations, these innovative products offer a fresh twist on souvenirs, promoting local culture and creativity. Perleberg’s mission is to create joyful experiences that spark wonder and interaction, showcasing the artistic potential of merging physical and digital realms.
Tampa Bay Transforms Postcards with Augmented Reality
A new artistic trend is taking root in Tampa Bay, where local artist Archie Perleberg is introducing a unique blend of traditional postcard design and modern augmented reality features. Perleberg, a lifelong creator based in the area, aims to bring joy and surprise through his innovative postcards, which are not merely images but interactive experiences.
Archie Perleberg’s postcards are enhanced with augmented reality capabilities, allowing users to scan the cards with their smartphones. By using a QR code integrated into the design, users can access dynamic digital content that comes to life with movement and sound. This merging of “two worlds” results in what Perleberg calls “living cards,” where traditional printed materials meet engaging digital elements.
Perleberg’s company, AR Design Group, produces a variety of printed products beyond postcards, including stickers and magnets. These items highlight the natural beauty of Tampa Bay and showcase local wildlife, such as manatees and turtles. The augments provide users with a delightful experience, as animals appear to leap off the screen, enhancing the overall interaction.
Available Locations and Local Impact
In the Tampa Bay area, products from AR Design Group are now available in several prominent retail locations. Notable vendors include Sunken Gardens, The Merchant in St. Petersburg, Dunedin History Museum, Artist Haven AMI in Holmes Beach, and Hazel + Dot in South Tampa. One of the first establishments to carry Perleberg’s products was the Visit Tampa Bay’s Welcome Center, further solidifying his presence in the community.
Wesley Balch, the Retail & Project Manager at Visit Tampa Bay, has indicated that these artistic products make excellent souvenirs for both tourists and locals, offering a fresh digital perspective on the city’s highlights. The postcards capture iconic local landmarks, including the flamingo statue at Tampa International Airport and the exhilarating roller coasters at Busch Gardens.
Mission and Vision
The overarching mission of Archie Perleberg is to create entertaining experiences that spread happiness. Each designed card and sticker serves as more than just a visual representation; it presents an opportunity for interaction and wonder. By emphasizing surprise and excitement, Perleberg’s creations encourage users to engage with their surroundings in a new and meaningful way.
As augmented reality technology continues to grow in popularity, Perleberg’s artwork exemplifies a modern twist on the classic postcard. The integration of movement, sounds, and local wildlife images enriches the everyday experience, making each card not just a message carrier but a doorway into a more engaging world. With the transformative potential of augmented reality, Perleberg’s innovation highlights the artistic possibilities of merging the physical and digital realms.
This new wave of postcard art is attracting attention and admiration from residents and visitors alike, establishing Archie Perleberg and AR Design Group as key players in the artistic landscape of Tampa Bay. As the trend grows, there is no limit to the creative avenues that could emerge in how people interact with tangible art forms in conjunction with technology.
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Additional Resources
- Fox 13 News: Bay area creator hopes to make people smile one postcard at a time
- ABC Action News: Hillsborough County residents can receive up to $100 refund for unconstitutional transit tax
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- TBBW Magazine: FMOPA hosts first photo laureate of St. Petersburg
- Corrections 1: Florida prisons move to digitize inmate mail
- Wikipedia: Postcard
- Google Search: augmented reality postcards
- Google Scholar: AR postcards
- Encyclopedia Britannica: Postcard
- Google News: postcard art
Author: STAFF HERE TAMPA WRITER
The TAMPA STAFF WRITER represents the experienced team at HERETampa.com, your go-to source for actionable local news and information in Tampa, Hillsborough County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Gasparilla Pirate Festival, Florida State Fair, and Tampa Riverfest. Our coverage extends to key organizations like the Tampa Bay Chamber of Commerce and United Way Suncoast, plus leading businesses in healthcare, finance, and technology that power the local economy such as BayCare Health System, Grow Financial Federal Credit Union, and KnowBe4. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERESTPetersburg.com, and HERETallahassee.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
