News Summary
Naked Farmer, a popular farm-to-table restaurant chain, is moving its corporate headquarters from St. Petersburg to Water Street Tampa. CEO Jordan Johnson has signed a five-year lease for nearly 2,000 square feet in the Thousand & One office tower. This strategic relocation aims to centralize the corporate team and supports Naked Farmer’s growth, which includes adapting to customer demand through significant renovations and plans to expand the number of locations.
Tampa, Florida – Naked Farmer Restaurant Chain Relocates Corporate Headquarters
Naked Farmer, a farm-to-table restaurant chain founded by Jordan Johnson, is relocating its corporate headquarters from St. Petersburg to Water Street Tampa. CEO Jordan Johnson has signed a five-year lease for new office space within the Thousand & One office tower, which is expected to better centralize Naked Farmer’s corporate team.
The relocation will see almost 2,000 square feet of office space become operational by October 1, 2025. This strategic move marks a significant step for the company as it continues to grow its brand and expand its operations. Presently, Naked Farmer operates a restaurant on the ground floor of the Thousand & One building, enhancing its visibility and connection within the community.
Recent Renovations and Expanding Operations
Naked Farmer recently closed its original St. Petersburg restaurant on July 28 for a substantial $1.5 million renovation. This upgrade is projected to significantly enhance the flagship location, addressing recent customer demand and operational bottlenecks that have emerged during busy service periods. The renovations signify the restaurant’s commitment to improving customer experience and adapting to increased patronage in recent years.
The original Naked Farmer location, which opened in May 2020, has been pivotal for the brand, particularly during the challenges faced by the restaurant industry during the pandemic. Unlike many establishments, Naked Farmer saw growth during these trying times, allowing it to consider further expansion. The company aims to increase its number of locations from 10 to 15 over the next 18 months, expanding its innovative farm-to-table concept across more communities.
Commitment to Sustainability and Health
The Thousand & One tower is notable for being North America’s first WELL-certified office building. This aligns with Naked Farmer’s mission of sustainability and promoting human health, making this new headquarters an ideal choice for the company. Johnson emphasizes the importance of fostering a “highly amenitized” and “restorative professional environment” that would prove vital in attracting new talent while accommodating the company’s growth objectives.
Naked Farmer is dedicated to sourcing a significant portion of its ingredients from local suppliers, focusing on partnerships with innovative farms such as Brick Street Farms, which utilize hydroponic growing techniques. This approach enhances the quality of offerings on their menu, aiming for up to 80% locally sourced ingredients during peak seasons to ensure freshness and support the local economy.
Future Expansion Plans
In addition to enhancing its headquarters, Naked Farmer has plans for expansion beyond its current locations. Future sites are anticipated in South Florida, targeting markets like Coral Gables as well as aggressive growth plans for Miami and Fort Lauderdale. The renovations at the flagship location are intended to set a standard for future stores, emphasizing seasonality and local sourcing to maintain the integrity of Naked Farmer’s farm-to-table concept.
Jordan Johnson previously recognized St. Petersburg as an emerging culinary hotspot, which played a crucial role in the initial decision to establish Naked Farmer’s first location there, despite any skepticism about the area’s culinary landscape. Johnson has expressed gratitude for the continued support from the St. Petersburg community, which has significantly contributed to the restaurant’s success and growth trajectory.
In summary, Naked Farmer’s shift to Water Street Tampa and upcoming renovations at its flagship restaurant underscore a pivotal moment for the brand, culminating in a commitment to sustainability, community, and growth in both local and expanding markets.
Deeper Dive: News & Info About This Topic
HERE Resources
Naked Farmer Relocates Corporate Headquarters to Tampa
Additional Resources
- TBN Weekly: Naked Farmer Corporate Headquarters Move
- Florida Trend: Naked Ambition – Jordan Johnson
- Sun Sentinel: Coming Soon Restaurants in South Florida
- Google Search: Naked Farmer Restaurant
- Business Observer: Farm-to-Table Restaurant Leader Expansion
- Wikipedia: Farm-to-table
Author: STAFF HERE TAMPA WRITER
The TAMPA STAFF WRITER represents the experienced team at HERETampa.com, your go-to source for actionable local news and information in Tampa, Hillsborough County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Gasparilla Pirate Festival, Florida State Fair, and Tampa Riverfest. Our coverage extends to key organizations like the Tampa Bay Chamber of Commerce and United Way Suncoast, plus leading businesses in healthcare, finance, and technology that power the local economy such as BayCare Health System, Grow Financial Federal Credit Union, and KnowBe4. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERESTPetersburg.com, and HERETallahassee.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
