August 8, 2025

Leadership Transition at Morgan Auto Group in Tampa

News Summary

Morgan Auto Group of Tampa is witnessing a leadership change as Brett Morgan takes over as CEO, with father Larry Morgan remaining as Chairman. This transition emphasizes innovation, modern technology, and a commitment to family values while focusing on employee well-being and strategic partnerships for enhanced operations. The company’s robust growth, with 77 dealerships and over $11 billion in revenue, showcases its dominance in the automotive sector even amidst this leadership change.

Tampa, Florida – Morgan Auto Group is undergoing a significant leadership transition as Brett Morgan steps into the role of Chief Executive Officer (CEO) while his father, Larry Morgan, remains the Chairman and serves as his mentor. This shift marks a new chapter for the family-run business, with Brett focused on integrating modern technology, expanding market reach, and pursuing strategic acquisitions to propel the company forward.

Larry Morgan, while stepping into a more advisory role, continues to provide vital strategic guidance and emotional support, fostering an environment that emphasizes the dual importance of professionalism and family values. The dynamics of their relationship have been showcased recently in an interview featured on the cover of Tampa Bay Business and Wealth (TBBW), where the duo reflected on their successful journey in the automotive retail industry.

The Morgans shared insights about the impact of their tenure on the community, with emotional exchanges reminiscing about their family’s commitment and contributions. The feature has led to increased communication with friends and acquaintances, particularly from outside the Tampa area, who expressed interest in their entrepreneurial journey.

Innovative Approaches and Forward-thinking Strategies

Brett Morgan’s approach to leadership is characterized by a commitment to innovation and modern business practices. He has identified the importance of technological advancements and market expansion as essential components for the future of Morgan Auto Group. Under his guidance, the company has enhanced its operational capabilities and focused on both acquiring new assets and streamlining current operations.

Furthermore, the Morgans believe maintaining strong relationships is critical, not only within the family but also among employees. They emphasize the need for collaboration over competition, noting that the absence of significant disagreement during their partnership has allowed for a productive and harmonious work environment. Larry Morgan has expressed admiration for Brett’s knowledge and firm decision-making ability, particularly regarding separating business decisions from personal feelings.

Caring for Employees and Enhancing Operations

The Morgans attribute part of their success to their investment in employee well-being. The company nurtures talent from within, allowing long-term employees to advance through various roles rather than relying on external hires. They have established a committee that provides anonymous financial aid to employees facing hardships, underscoring their commitment to creating a supportive workplace.

Moreover, Morgan Auto Group has initiated a strategic partnership with Point Predictive to enhance its operational security against fraud, showcasing their proactive approach to business integrity. This collaboration will introduce two main solutions, BorrowerCheck and IEValidate, aimed at reducing fraud losses significantly and improving customer service processes.

Company Growth and Market Position

Despite the transition in leadership, Morgan Auto Group continues to thrive. With 77 dealerships and generating revenues exceeding $11 billion, the organization solidifies its position as a leading entity in the automotive retail sector. Over the years, the Morgans have seen their business evolve from partnerships into a stand-alone success, illustrating the effectiveness of their collaborative strategies and focused business model.

In essence, the leadership transition at Morgan Auto Group demonstrates a careful blend of experience and innovation, with family values at its core. As they move forward, the Morgans are poised to navigate the challenges of the automotive industry while prioritizing the well-being of their employees and maintaining a strong, enduring legacy.

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Author: STAFF HERE TAMPA WRITER

The TAMPA STAFF WRITER represents the experienced team at HERETampa.com, your go-to source for actionable local news and information in Tampa, Hillsborough County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Gasparilla Pirate Festival, Florida State Fair, and Tampa Riverfest. Our coverage extends to key organizations like the Tampa Bay Chamber of Commerce and United Way Suncoast, plus leading businesses in healthcare, finance, and technology that power the local economy such as BayCare Health System, Grow Financial Federal Credit Union, and KnowBe4. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERESTPetersburg.com, and HERETallahassee.com, we provide comprehensive, credible insights into Florida's dynamic landscape.

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