News Summary
This summer, Tampa Bay’s La Segunda Bakery & Café celebrates its 110th anniversary, honoring its legacy of hand-rolled Cuban bread and rich Cafecitos. Established in 1915 by Juan Moré, the bakery has become a cherished family-run institution, now managed by his great-grandson, Copeland Moré. With a daily production of over 20,000 loaves of Cuban bread, La Segunda remains dedicated to traditional baking methods while actively contributing to local charities, showcasing its deep community ties.
Tampa Bay celebrated the 110th anniversary of La Segunda Bakery & Café this summer, a beloved institution in the region renowned for its hand-rolled Cuban bread and rich Cafecitos. Founded in 1915 by Juan Moré in Ybor City, La Segunda remains a family-owned business, now being operated by the fourth generation, Copeland Moré.
The bakery has a significant production capacity, delivering over 20,000 loaves of Cuban bread daily across the nation. It has expanded its reach to three retail locations in the Tampa Bay area: South Tampa, St. Petersburg, and Seminole Heights. Bakers at La Segunda arrive before dawn to hand-roll the dough using traditional techniques passed down through generations, which contribute to the distinct aroma of fresh bread that draws in the community.
La Segunda Bakery offers products influenced by Cuban, Italian, and Spanish culinary traditions. The bakery’s commitment to preserving authentic methods for producing Cuban bread since its inception in 1915 has helped it earn recognition as one of Food & Wine’s top 100 bakeries. In celebration of its 110th anniversary, the bakery introduced special pricing with half loaves of bread and espresso available for $1.10 through July 18.
The bakery cherishes its storied history, which is rooted in immigrant heritage and strong community ties. Despite significant growth and modernization, La Segunda Bakery maintains its dedication to traditional products and local relationships. Copeland Moré has expressed how the long-standing employees and customers alike have forged deep familial bonds over the years.
The methods used in bread production include triple-proofing loaves and scoring them with a palmetto leaf prior to baking, techniques that have been in the family for generations. La Segunda’s products reach well-known clients such as Publix and Raymond James Stadium, with distribution extending as far as Alaska.
The bakery is also actively involved in community enrichment, having made significant donations to local charities, showcasing its dedication to giving back. The official store hours for La Segunda Bakery are 6:30 a.m. to 3 p.m. for customers to visit any of the three locations. La Segunda encourages patrons to follow its social media platforms for updates on promotions and special offerings.
La Segunda Bakery’s legacy continues to be a vital part of Tampa Bay’s culture, with its products symbolizing both tradition and community spirit. A memorial service for the late Tony Moré, who was instrumental in the bakery’s operations for over 50 years, is planned for April 11 to honor his contributions to the family legacy, business expansion, and recipe refinement.
As La Segunda Bakery & Café marks its 110-year milestone, it celebrates not only its exquisite bread and coffee but also the connections it has nurtured throughout the community, ensuring its presence will endure for generations to come.
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Additional Resources
- Tampa Bay Business and Wealth: La Segunda Bakery @ 110 Years
- Forbes: The Cuban Bakery Known Throughout Florida
- Wild 94.1: La Segunda Bakery Marks 110 Years
- Business Observer: Longtime Owner of La Segunda Bakery Dies
- I Love The Burg: La Segunda Bakery Opening Soon
- Wikipedia: Cuban Bread
- Google Search: La Segunda Bakery
Author: STAFF HERE TAMPA WRITER
The TAMPA STAFF WRITER represents the experienced team at HERETampa.com, your go-to source for actionable local news and information in Tampa, Hillsborough County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Gasparilla Pirate Festival, Florida State Fair, and Tampa Riverfest. Our coverage extends to key organizations like the Tampa Bay Chamber of Commerce and United Way Suncoast, plus leading businesses in healthcare, finance, and technology that power the local economy such as BayCare Health System, Grow Financial Federal Credit Union, and KnowBe4. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERESTPetersburg.com, and HERETallahassee.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
