News Summary
Florida has over 2.3 million specialty license plates that not only allow drivers to personalize their vehicles but also support various causes. With 175 unique plates available, the most popular is the ‘Endless Summer,’ followed by others like ‘Helping Sea Turtles Survive’ and university-themed plates. Each plate has its fees, which go towards supporting linked organizations. The trend showcases Florida residents’ desire for individuality while contributing to community initiatives.
Florida boasts over 2.3 million registered specialty license plates as of October 1, reflecting the state’s unique approach to supporting various causes, organizations, and schools. There are 175 different specialty plates available, offering drivers the chance to personalize their vehicles while contributing financially to initiatives tied to each plate.
The best-selling specialty license plate is the “Endless Summer,” which features an image of a person holding a surfboard set against a vibrant sunset. This plate has achieved 142,999 registrations, making it a clear favorite among Floridians. The cost of acquiring an “Endless Summer” plate is $25, with more than 9,000 of these plates registered in Palm Beach County alone.
Following closely is the “Helping Sea Turtles Survive” plate, which has 112,996 registrations and is also popular in Palm Beach County. The University of Florida plate ranks third with 93,347 registrations, primarily concentrated in Alachua County. The Miami Heat specialty plate comes fourth, boasting 88,805 registrations, mostly found in Miami-Dade County.
Continuing down the list, the Florida State University plate has 69,407 registrations, predominantly in Leon County. The Tampa Bay Buccaneers specialty plate follows with 62,739 registrations, primarily in Hillsborough County. Additionally, the “Vets of the U.S. Armed Forces” plate has garnered 50,825 registrations, with costs varying based on vehicle weight, and is most popular in Brevard County.
The Walt Disney World specialty plate has reached 53,481 registrations, largely in Orange County. Environmental consciousness is also evident among Floridians, as the “Save the Manatee” plate has 52,854 registrations, primarily in Pinellas County, while the “Protect Wild Dolphins” plate has 49,807 registrations, mainly in Lee County.
Most specialty plates come with an additional fee ranging from $15 to $25 annually. The proceeds from these fees typically support organizations linked to the specific plates. Themes across the specialty plates range from local attractions, such as Margaritaville and the Clearwater Marine Aquarium, to sports teams, universities, and various environmental causes.
The increasing popularity of Florida’s specialty plates can be attributed to the residents’ desire to express individuality while giving back to their communities. With unique designs and causes tied to each plate, more drivers continue to opt for specialty plates each year. The wide array of choices ensures that there is something for everyone, whether they have a passion for wildlife conservation, a love for local sports teams, or an affiliation with educational institutions.
Florida’s specialty license plates not only provide a canvas for personal expression but also serve as vital funding sources for diverse programs across the state. As the numbers suggest, there is no sign of slowing down in sales, underlining the plates’ significance to Florida’s identity and community support systems.
Deeper Dive: News & Info About This Topic
HERE Resources
Heavy Tensions on Tampa Roads: Shootings Spark Local Concern Over Road Rage
Additional Resources
- Click Orlando: Florida’s Most Popular Specialty License Plates
- WFLA Orlando: Top 10 Most Popular Specialty License Plates in 2025
- WTSP: Best Selling Specialty License Plate in Florida
- Orlando Sentinel: Florida Delists Specialty License Plate Made Popular by Tom Brady
- WFLA: Rejected Personalized Florida License Plates in 2024
- Wikipedia: License Plate

Author: STAFF HERE TAMPA WRITER
The TAMPA STAFF WRITER represents the experienced team at HERETampa.com, your go-to source for actionable local news and information in Tampa, Hillsborough County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Gasparilla Pirate Festival, Florida State Fair, and Tampa Riverfest. Our coverage extends to key organizations like the Tampa Bay Chamber of Commerce and United Way Suncoast, plus leading businesses in healthcare, finance, and technology that power the local economy such as BayCare Health System, Grow Financial Federal Credit Union, and KnowBe4. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERESTPetersburg.com, and HERETallahassee.com, we provide comprehensive, credible insights into Florida's dynamic landscape.


