News Summary
Dick’s House of Sport is set to open at Brandon Exchange with a grand opening weekend from October 31 to November 2. The new store offers unique experiences for sports enthusiasts, including interactive activities and athlete meet-and-greets. Special promotions for members will enhance the shopping experience, marking a significant milestone for the Tampa Bay retail landscape.
Brandon, Florida
Dick’s House of Sport will officially open at Brandon Exchange, previously known as Westfield Brandon, with a grand opening weekend scheduled from Friday, October 31, to Sunday, November 2. The new store, which covers 125,000 square feet, is located at the site of the former Sears at the intersection of I-75 and SR 60, marking a significant addition to the retail landscape in the Tampa Bay area.
Grand Opening Festivities
During the grand opening weekend, attendees will have the opportunity to participate in various activities, including chances to win prizes and giveaways. Sports enthusiasts will also be able to meet notable athletes. Bucky Irving, a running back for the Tampa Bay Buccaneers, is scheduled to make an appearance on Saturday, November 1, from 12 Noon to 1:30 p.m. Additionally, Rob Gronkowski, a former tight end for the Buccaneers, will greet fans on Sunday, November 2, from 12 Noon to 1:30 p.m.
Wristbands for these star appearances will have limited availability and will be distributed each morning as the store opens its doors. Shoppers can also take advantage of special offers; ScoreCard members can earn 3X points on in-store purchases throughout the opening weekend, and will receive 10% back in rewards on purchases made through January 10, 2026.
Innovative Sports Experience
The House of Sport concept illustrates Dick’s evolution beyond traditional retail, placing a strong focus on community engagement and fitness. The store features a variety of interactive experiences, including batting cages, golf simulators, a climbing wall, and an outdoor turf field designed for open play and community events. In addition to these activities, the store will offer services such as golf lessons, glove steaming, and bicycle repair.
This opening signifies a vital milestone for the Tampa Bay area, showing Dick’s commitment to helping athletes achieve their best and encouraging them to “reach the top of their game.” The House of Sport concept was first launched in New York in 2021, and since then, there have been over two dozen locations opened nationwide.
Location Details
The new store is situated at 686 Brandon Town Center Dr. in Brandon, Florida. This location is expected to become a central hub for sports enthusiasts in the region, enhancing opportunities for local kids and families to engage in fitness and community activities.
For more information about the offerings and events related to the new location, interested parties can visit the Dick’s Sporting Goods website.
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Additional Resources
- Osprey Observer: Gronk Touches Down in Brandon
- Bloomberg: How Dick’s Sporting Goods Loyalty Program Helped Spur a $13 Billion Boom
- KHAK: Dick’s House of Sport – Cedar Rapids
- WWD: Dick’s House of Sport Jersey City Store
- PR Newswire: Dick’s Sporting Goods Signs on as the Official Retail Partner of Fanatics Fest NYC
- Wikipedia: Dick’s Sporting Goods
- Google Search: Dick’s Sporting Goods House of Sport
- Google Scholar: Dick’s Sporting Goods
- Encyclopedia Britannica: Dick’s Sporting Goods
- Google News: Dick’s Sporting Goods

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