News Summary
Brandon, Florida will see the opening of a new House of Sport store by Dick’s Sporting Goods on October 31. Located in the Brandon Exchange mall, this 100,000 square foot store aims to offer a unique shopping experience with amenities like rock climbing walls and golf simulators. The grand opening event will feature activities, special promotions, and sports celebrity appearances, including meet-and-greet opportunities with notable athletes. This innovative store concept, launched in 2021, is expected to foster community engagement and promote fitness among families and athletes.
Brandon, Florida will welcome a new House of Sport store from Dick’s Sporting Goods on October 31. This new retail location will be situated in the Brandon Exchange mall, an expansive complex located in suburban Tampa, which boasts a total area of 1.1 million square feet. The store will take over an anchor space that has remained vacant since the closure of Sears more than four years ago.
The grand opening event marks the start of a weekend filled with festivities, including a ceremonial ribbon cutting on Halloween and activities running from October 31 to November 2. Visitors can expect special promotions, giveaways, and opportunities to meet sports celebrities during this celebratory weekend.
The newly opened House of Sport store spans approximately 100,000 square feet and is designed to offer a unique shopping experience. It features various amenities such as rock climbing walls, golf bays equipped with TrackerMan simulators, and multi-sport cages for baseball, softball, lacrosse, and soccer. This allows athletes and sport enthusiasts to test products and monitor their performance in a hands-on environment.
This innovative multi-sport experiential store concept was first launched by Dick’s Sporting Goods in 2021. The company currently operates two such locations in Florida—one in Tampa’s International Plaza and another in Miami. Another House of Sport location is also slated to open at the Mall at University Town Center in Sarasota.
During the grand opening weekend, special guest appearances will include former Tampa Bay Buccaneers tight end Rob Gronkowski, who will meet fans on November 2, and current Buccaneer running back Bucky Irving, who is set to appear on November 1. Wristbands for limited meet-and-greet access with these athletes will be available each morning when the store opens, offering fans a chance to interact with their sports heroes.
Customers who are part of ScoreCard will receive exclusive benefits during the grand opening weekend, such as earning 3X points on purchases in-store and receiving 10% back in rewards on purchases made through January 10, 2026.
The House of Sport concept is not only focused on retail but is also dedicated to fostering community engagement and promoting fitness among families and athletes. The facilities are designed to help visitors enhance their skills and draw inspiration for their athletic pursuits.
As of August 2, Dick’s Sporting Goods operates over 723 stores nationwide, including 19 House of Sport locations. Within Florida, there are currently 40 Dick’s stores, with 11 on the Gulf Coast. The new location in Brandon, situated at 686 Brandon Town Center Dr., is set to become a new destination for both athletes and families in the area, offering a wide range of sporting goods and services.
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Additional Resources
- Business Observer
- Wikipedia: Dick’s Sporting Goods
- Osprey Observer
- Google Search: Dick’s Sporting Goods Brandon
- Globe Newswire
- Encyclopedia Britannica: Sport
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