Business Spotlight

La Segunda Central Bakery

Locations
Ybor City (Original Location)
Located in historic Ybor City, this flagship bakery is a must-visit for locals and tourists alike.
Expansion
Due to its popularity, La Segunda has expanded with additional locations:
- South Tampa – A café-style location on Kennedy Boulevard (opened in 2018)
- Seminole Heights (Tampa) – Another café location
- Downtown St. Petersburg – The newest addition
Ambiance
La Segunda offers a lively and welcoming atmosphere, with a community table and seating area for diners. The Ybor City location stands out for its historic charm.
Service
- Friendly and efficient service
- Can get busy during peak hours, but the wait is worth it!
Café Con Leche
Pair your meal with a strong café con leche, a traditional Cuban coffee drink.
Some must-try favorites include:
- Cubano Sandwich
- Scacciata
- Guava Turnovers
A Cultural Institution in Tampa
La Segunda Central Bakery is more than just a bakery—it’s a living piece of Tampa’s history. Whether you’re a local or a visitor, stopping by for fresh Cuban bread, pastries, and coffee is a must for an authentic taste of Tampa’s rich culinary heritage.
Founding
Established in 1915 by Juan Moré, an immigrant from northern Spain, La Segunda Central Bakery was originally part of a co-op of three bakeries: La Primera, La Segunda, and La Tercera. However, only La Segunda survived the Great Depression and has continued to thrive for over a century.
Legacy
The bakery has been owned and operated by the Moré family for four generations. It is credited with developing modern Cuban bread, inspired by a recipe Juan Moré learned while serving in Cuba during the Spanish-American War.
Products
Cuban Bread
La Segunda is renowned for its Cuban bread, made using a traditional recipe and process. The loaves are baked with a palmetto leaf on top, creating a distinct crackly crust and a soft, pillowy interior. The bakery produces 18,000 loaves daily, supplying both local and distant markets.
Sandwiches
A variety of authentic Cuban sandwiches are available, including:
- Cubano – The classic Cuban sandwich
- Media Noche – A slightly sweeter version on soft bread
- Specialty Sandwiches – Made using La Segunda’s signature Cuban bread
Pastries & Desserts
La Segunda is also famous for its Cuban pastries, including:
- Guava Turnovers (Pastelitos de Guayaba)
- Flan
- Cannolis
- Fudge-Coated Marshmallow Bon Bons
These family recipes date back several generations, ensuring authentic flavors.
Other Baked Goods
Additional offerings include:
- Scacciata – A Cuban-Sicilian hybrid dish
- Meat Pies & Sausage Rolls
- Cakes & Specialty Baked Goods
Contact Information
Ybor City
2512 N 15th Street
Tampa, FL 33605
customercare@cubanbread.com
(813) 248-1531
Hours: 6:30 AM – 3:00 PM daily
South Tampa
4015 W Kennedy Blvd
Tampa, FL 33609
(813) 540-9119
Hours: 6:30 AM – 3:00 PM daily
Seminole Heights
5150 N Florida Ave
Tampa, FL 33603
(813) 237-2377
Hours: 6:30 AM – 3:00 PM daily
St. Petersburg
2424 4th St N
St. Petersburg, FL 33704
(727) 388-4983
Hours: 6:30 AM – 3:00 PM daily
For more information, visit their website: La Segunda Bakery