News Summary
Greenlane, the fast-food chain specializing in healthy salad options, is celebrating the grand opening of its newest location in St. Petersburg. This drive-thru-only restaurant at 8001 Fourth St. North will offer a variety of salads, wraps, and more, all under $10. The opening event features $5 salads and wraps, along with music and fun activities for families. Greenlane aims to expand further, responding to the rising demand for nutritious quick dining options.
St. Petersburg – Greenlane, a fast-food chain focusing on healthy salad options, is set to celebrate the grand opening of its new location in St. Petersburg on August 13th. This marks the third Greenlane restaurant in the area, showcasing a growing emphasis on healthy, quick dining solutions as consumer preferences shift towards more nutritious choices.
The newly opened restaurant will be located at 8001 Fourth St. North, featuring a unique drive-thru-only service. This design aims to provide a convenient way for customers to access healthy meals without the need to enter a dining space. The menu is designed to accommodate a variety of tastes and diets, including an array of salads, wraps, protein boxes, slushies, snacks, and sweets, all priced under $10.
In celebration of the opening, the event will offer $5 salads and wraps available until 8 p.m., creating an enticing deal for customers. Additionally, the atmosphere will be lively, complemented by music and festive decor. The event will also mark the debut of GiGi the Bunny, Greenlane’s new mascot, aiming to create a fun and inviting experience for families and children.
Initially, the restaurant will operate from 11 a.m. to 8 p.m. daily for its first few weeks, before transitioning to regular hours of 10 a.m. to 9 p.m. Greenlane’s menu includes classic favorites such as Caesar and Cobb salads, along with rotating seasonal offerings that reflect the use of fresh, local ingredients.
Greenlane currently operates two other locations in the Tampa area, one at 4495 West Gandy Blvd. and another at 2055 North Dale Mabry. The Dale Mabry location saw a high-profile launch earlier this year in May, featuring an appearance by NFL star Rob Gronkowski, who has since become a business partner of the brand. Gronkowski believes that Greenlane’s focus on quality and convenience aligns perfectly with the growing demand for healthier dining options.
The vision behind Greenlane’s expansion stems from the aspirations of co-founders Erica Spector Wishnow and Chris Kern, who recognized the increasing consumer demand for fast food that does not compromise on healthfulness. They aim to provide a healthier fast-food alternative that still delivers the speed and convenience expected in the fast-casual dining sector.
Greenlane’s growth strategy looks towards rapid expansion, with ambitions to open an additional five to six locations throughout the coming year, ultimately aiming for a total of 25 locations over the next five years. This strategy reflects a broader trend in the fast-casual dining industry, where many customers are increasingly prioritizing their health and wellness, and looking for convenient dining solutions that meet these needs.
The restaurant emphasizes the use of pure olive oil in its dressings and cooking methods, reinforcing its commitment to providing healthy choices. This approach seeks to make healthy meal options the standard rather than an afterthought, a move in accordance with evolving consumer expectations for greater transparency and health consciousness in their food choices.
Greenlane’s restaurant concept aims to cater to areas experiencing rapid population growth, such as Tampa. The introduction of this new St. Petersburg location is representative of a changing food landscape, as more consumers seek healthy and satisfying meals that fit seamlessly into their busy lives.
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Additional Resources
- TBB Business Magazine
- WTSP
- St. Pete Catalyst
- I Love The Burg
- FOX 13 News
- Wikipedia: Fast Food
- Google Search: Healthy Fast Food
- Google Scholar: Healthy Fast Food Trends
- Encyclopedia Britannica: Fast Food
- Google News: Healthy Dining
Author: STAFF HERE TAMPA WRITER
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