News Summary
Rondé Barber has partnered with Crooked Tea as an equity partner, aligning the brand with the Tampa Bay Buccaneers. This move marks a significant step for Crooked Tea, which offers the first zero-sugar, USDA organic hard iced tea at Raymond James Stadium. Barber emphasizes healthy living and aims to enhance game day experiences for Tampa Bay locals. Crooked Tea plans to engage consumers with community events and promotions as it establishes itself in the beverage market.
Tampa, FL – Rondé Barber has officially joined Crooked Tea as an equity partner, marking a significant milestone for the brand as it expands its presence in the beverage market. This partnership was announced shortly after Crooked Tea’s debut sponsorship with the Tampa Bay Buccaneers, aligning the brand with one of the area’s most popular sports teams.
Crooked Tea has positioned itself as the first zero-sugar, USDA Organic, and gluten-free hard iced tea available at Raymond James Stadium. The product is designed to offer fans a healthier and lighter option to enjoy during game days, enhancing their overall experience.
Barber emphasized his commitment to healthy living and mindful eating, highlighting the positive attributes of Crooked Tea. He expressed pride in helping to develop a brand that resonates with Tampa Bay locals and offers fans better beverage choices during events.
In the coming months, Crooked Tea plans to organize a series of sweepstakes, retail takeovers, and various community events to further engage with consumers and promote the brand’s message.
Ben Weiss, the founder of Crooked Tea, noted that Barber will take on an active role in shaping the brand, distinguishing his partnership from typical endorsement deals. This collaboration signifies Barber’s deeper involvement in the development and growth of Crooked Tea as an established player in the beverage industry.
In additional news, the University Area Community Development Corporation has appointed Arturo Puckerin as its new CEO and executive director. Meanwhile, James Nozar has become the president of development for Kettler, following his previous experience as CEO with Water Street Tampa.
Furthermore, the Thirsty Buffalo Brewing Company has announced the launch of Craftek Beverages, a co-packing company based in Odessa, enhancing local production capabilities. In Miami, LD&D has received a $5.4 million workforce housing grant designated for the development of 30 income-eligible apartments.
In the hospitality sector, the Aloft and Element Tampa Midtown hotel has appointed Jason Perkins as its new general manager, indicating a commitment to leadership within the hospitality industry. Additionally, Shumaker partners Ronald A. Christaldi and Jade Davis were named Fellows of the Litigation Counsel of America, reflecting their professional achievements.
On the academic front, the University of South Florida has secured a five-year contract worth up to $85 million with the U.S. Army, focusing on research in cybersecurity, biotechnology, and energy sciences. This contract is expected to bolster the university’s reputation and promote further advancements in these critical fields.
Lastly, for those interested in recreational activities, Pasco County is anticipated to unveil its first surfing waves by 2027 through Peak Surf Tampa Bay plans. This initiative aims to enrich local communities by providing new opportunities for surfing enthusiasts.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- TBBW Magazine: Rondé Barber Joins Crooked Tea
- Google Search: Rondé Barber
- Buccaneers.com: Lavonte David Reaches Milestone
- Encyclopedia Britannica: Tampa Bay Buccaneers
- WFLA News: Rondé Barber Launches Organic Hard Tea
- Google News: Rondé Barber Organic Tea
- JoeBucsFan: Trask Updates
- Google Scholar: Rondé Barber
Author: STAFF HERE TAMPA WRITER
The TAMPA STAFF WRITER represents the experienced team at HERETampa.com, your go-to source for actionable local news and information in Tampa, Hillsborough County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Gasparilla Pirate Festival, Florida State Fair, and Tampa Riverfest. Our coverage extends to key organizations like the Tampa Bay Chamber of Commerce and United Way Suncoast, plus leading businesses in healthcare, finance, and technology that power the local economy such as BayCare Health System, Grow Financial Federal Credit Union, and KnowBe4. As part of the broader HERE network, including HEREJacksonville.com, HEREOrlando.com, HERESTPetersburg.com, and HERETallahassee.com, we provide comprehensive, credible insights into Florida's dynamic landscape.
