News Summary
Vera Muzzillo, CEO of Proforma, has been recognized as the 2025 Woman of Achievement by the Promotional Products Association International. This honor highlights her exceptional leadership and contributions to the promotional products industry and her community. Under her guidance, Proforma has experienced remarkable growth, significantly enhancing its operational efficiency and community service initiatives. Muzzillo’s efforts reflect her commitment to innovation and service excellence, making a lasting impact
Tampa, FL – Vera Muzzillo, the chief executive officer of Proforma, has been honored as the 2025 Woman of Achievement by the Promotional Products Association International (PPAI). This prestigious award recognizes women who demonstrate exceptional leadership and make significant contributions to the promotional products industry as well as their communities. Muzzillo’s outstanding career and community service have set a remarkable benchmark in the industry.
Under Muzzillo’s leadership, Proforma has experienced extraordinary growth, with annual sales soaring from $20 million to $650 million. This impressive increase in sales is attributed to her innovative approach and strategic decision-making. Muzzillo has actively led a technology transformation at Proforma by investing in proprietary platforms, such as ProVision and ProStores, which have enhanced the company’s operational efficiency and customer engagement.
In addition to driving financial and technological advancements, Muzzillo has also made a significant social impact through initiatives such as Proform-A-Service Day. This program enables Proforma employees to volunteer in their local communities, fostering a culture of service and civic responsibility within the organization. Muzzillo’s commitment to community involvement is further illustrated through her support for local organizations, including Joshua House and LAMPLighters, by organizing annual fundraising events.
Recognition from peers in the industry underscores Muzzillo’s influential role. Doug Kordel, Proforma’s President and Chief Legal Officer, highlighted her innovation, strategic vision, and ongoing commitment to employee development and community engagement. Brittany David, the Chief Revenue Officer of SnugZ USA, acknowledged Muzzillo’s impactful leadership on the PPAI board and her tireless efforts in supporting local charities. Furthermore, Brian Carothers, Chief Information Officer of Proforma, praised her comprehensive understanding of product functionality and development, reaffirming her status as a leader in the promotional products sector.
Liz Schmidt from Hit Promotional Products commented on Muzzillo’s impressive ability to maintain a balance between her professional obligations and family life while still significantly contributing to community welfare. Her work and leadership have not only spurred Proforma’s growth but have also created a legacy that shapes careers and uplifts countless individuals in the industry.
Muzzillo’s accolade as the 2025 Woman of Achievement is a testament to her profound influence and dedication within the promotional products industry. As the award recognizes women who exhibit exceptional leadership, Muzzillo’s achievements reflect her unwavering commitment to excellence, innovation, and service, setting a standard for current and future generations of leaders.
The PPAI’s Woman of Achievement award is a coveted recognition that continues to celebrate remarkable contributions made by women in various sectors. Vera Muzzillo’s accomplishments, both in terms of business growth and community engagement, exemplify the spirit of this award, highlighting her role as a trailblazer in the promotional products industry.
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